Raising Healthy Families

Branding, Graphic Design (2021-2023)

Project Overview

The Raising Healthy Families Podcast was created as an extension of the KIWI and Moms Meet brand to offer expert advice, non-judgmental support, and a balanced perspective on topics of parenting and wellness. I was tasked with developing a cover image and branding for the podcast, a landing page, social media graphics, and other marketing assets. The brand needed to be colorful, warm, and approachable.

My Contributions

I developed the art direction and branding for the podcast after rounds of review with the CEO and project managers. After the cover was finalized, I continued to build out the visual identity with wordmarks, a color palette, and templates for the launch and marketing of new podcast episodes. I also collaborated with the social media manager on email and social media campaigns for the promotion of each season.

Landing Page

The landing page served as both an introduction to and central hub for the podcast. An embedded audio player would update with the latest episodes for easy listening. A grid for recent episodes could be searched and filtered by users to view relevant episode topics. Pre-footer content presented popular episodes as an introduction to new listeners, a newsletter signup for new releases, and access to different platforms for listening.

Social Media Templates

I collaborated with the social media manager and editorial director to build accessible and intuitive templates for social media posts and Instagram stories. These templates were utilized to share audio snippets, host story polls and questions for engagement, and promote the podcast across multiple social media channels.