KIWI Rebrand

Branding, Graphic Design, UI Design (2019)

Project Overview

KIWI Magazine's website underwent a much-needed facelift catered to its target audience of modern millennial parents seeking balanced and non-judgmental advice. The objective was to craft a visual brand that was sophisticated, editorial, and trustworthy. The project included a comprehensive overhaul of the website's design, content, and user flow, in addition to a complete update of KIWI's marketing materials.

My Contributions

I worked as the sole designer on the project alongside KIWI's Editorial Director and development team. I led a comprehensive rebranding effort of the website, purging or updating outdated content and refining user flow for enhanced usability. Throughout the process, I underwent rigorous QA with the team, project managers, and the brand's CEO.

I also refreshed branding elements for KIWI's newsletters, social media platforms, and media kit, resulting in an updated and cohesive brand presence across multiple channels.

Homepage

KIWI is home to over a decade of content including editorial articles, crafts, recipes, and a quarterly digital magazine. The homepage features a simplified navigation, the latest editorial articles and recipes, and sections dedicated to the best of KIWI's content as well as seasonally relevant foods or crafts.

Interior Pages

Interior pages were designed to optimize readability and further user engagement with dedicated sections highlighting related content for continued reading. Craft and recipe landing pages featured dynamic sliders and editorial collections of seasonally-relevant content. Sidebars and pre-footer content were utilized to showcase the latest recipes or articles.

Marketing Assets

Multiple newsletters were consolidated into one monthly newsletters, bringing the latest and most topical KIWI content to its audience. KIWI's new branding was updated across all B2B marketing assets and community social media platforms, which utilized clean typography, a bright but sophisticated visual identity, and high-quality, relatable images of diverse parents and children.